The Rift MMO has been around about 7 years and it went free-to-play in 2011, bringing more players to the game. Alongside with this business model change, RIFT added an in-game store from which players could buy items with real money to help their gameplay. After all this time, it seems that the developer Trion Worlds decided to revive the subscription model, maybe influenced by last year's major uproar regarding the microtransactions.
Starting this spring, a new server with subscription model, called Rift Prime, will be available to players. Regarding the loot boxes and the in-game store, the Rift team says:
"Our goal for RIFT Prime is to provide the experience that many of you have requested: no lockboxes, a significantly reduced store with more of the current store-based items obtained through gameplay (or removed entirely) – plus the excitement of sequential progression through RIFT’s content with monthly milestones and achievements."
It's still unknown how much the subscription will cost, but developer Trion Worlds said that news regarding this will arrive in the upcoming weeks. They also said that the PRIME server content will:
"...progress at a faster pace than the original launch and will eventually come to an end in spectacular fashion.
As a small teaser of what’s to come, dynamically matching characters to their current zone’s level, dungeons dropping loot specific to your character’s true level, caps on the number of professions available to a single character, and participation awards that carry over to your characters on existing servers."
If you would like to know more about the PRIME server or RIFT's 2018 plans, feel free to read the original blog post.